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BEST! Sales Training

BEST! Sales Training Builds Excellent Sales Professionals Who Exceed Your Business Goals.

Great Sales is All About Tools and Process

Process is the most critical asset of any sales professional. Without a defined sales process, sales goals will not be reached. Successful sales organizations have sales professionals who have the knowledge, skills, tools and techniques to find, manage and close sales.

The BEST! Sales Training Program

Based on global best practices in sales training, the BEST! Sales Training Program provides your employees with everything they need to be top performing sales professionals. All participants receive a comprehensive portfolio of tools and worksheets to support their ongoing success!



  • Improving Basic Sales Skills
  • Using a Process Model
  • Business Development
  • Identifying Targets
  • Engaging Targets
  • Determining Needs
  • Building Relationships
  • Defining Opportunities
  • Working the Sales Closing Worksheet
  • Establishing the Sales Equation
  • Gaining Conditional Acceptance
  • Overcoming Objections
  • Influencing Buyer Decisions
  • Closing
  • Follow-up
  • Managing Your Sales Pipeline

Tools and Worksheets

  • Sales Improvement Plan
  • Customer Segmentation Worksheet
  • Business Network Worksheet
  • Sales Pyramid
  • Sales Closing Worksheet
  • Sales Equation
  • KPI Worksheet
  • Needs and Cues Worksheet
  • Objection Matrix Worksheet
  • Personal Action Plan


The BEST! Sales Training Program may be deployed as an eLearning curriculum with downloadable materials, or as a 1 or 3-day classroom program, with comprehensive skill development using case studies, activities, role-plays, evaluation and testing, and final sales certification followed by mentoring and ongoing OJT. The program is completely customizable with your organization’s products, policies, procedures and systems, or it can be deployed as off-the-shelf training.

To learn more about how your sales organization can maximize the potential of its Sales staff, click here.


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BEST! Sales Training